1. “Michael Jackson’s This Is It” ($7.9 million)
2. “Paranormal Activity” ($6.1 million)
3. “Law Abiding Citizen” ($2.42 million)
4. “Couples Retreat” ($2.38 million)
5. “Where The Wild Things Are” ($1.9 million)
There are ghosts and serial killers aplenty in movie theaters this Halloween weekend, but it appears that moviegoers are looking to celebrate the haunted festivities with none other than Michael Jackson.
The deceased pop sensation is the subject of “Michael Jackson’s This Is It,” the Sony distributed documentary chronicling Jackson’s rehearsals for a massive concert series that never came to pass due to his death. “This Is It” unsurprisingly wound up in first place on Friday evening with $7.9 million, which brings the film’s cumulative total to $19.1 million since its opening last Wednesday — but the Jackson documentary hasn’t moonwalked all the way to the bank, certainly not in the way that Sony and concert promoter AEG had expected.
Deadline Hollywood Daily has an extensive report on the relatively disappointing financial performance of “This Is It,” stating that AEG predicted that the film would rake in “$250 million in its first 5 days.” That outcome is extremely unlikely now with “This Is It” slated for a cumulative $32.5 million by Sunday’s end, despite overall positive reviews. Still, as the film is currently labeled as a two-week limited engagement, this level of success might be it for “This Is It.”
Looking towards the horrifying corner of the box office, it is once again “Paranormal Activity” that stands atop its competitors. The Oren Peli-directed ghost thriller finished in second place on Friday night with $6.1 million, a result of Paramount plugging the film into 400 more theaters this weekend.
The film isn’t likely to surpass the similar success of “The Blair Witch Project,” as Paramount Vice Chairman Rob Moore told Deadline Hollywood that “[it] will still take a pretty good run from here to get there.” Nonetheless, “Paranormal Activity” has had an extraordinary amount of success thus far with a cumulative of $74.4 million based on a shoestring budget of $15,000.
The remainder of Friday’s top five consisted of a close race for third between “Law Abiding Citizen” and “Couples Retreat” at $2.42 million and $2.38 million respectively, while “Where The Wild Things Are” finished in fifth place at $1.9 million.
Are you celebrating Halloween at the movie theaters or elsewhere this year? Let us know your plans in the comments section or on Twitter!
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