“Starbucking,” as it’s used in Edgar Wright’s The World’s End, is the process by which something unique – in this case, a small town British pub – is removed of all its character. In the “Village Voice,” Simon Pegg elaborated that nostalgia’s “all about comfort and familiarity and Starbucks creates … a nostalgia in the present, a benign sense of comfort by making everything look the same.” What’s striking about that sentence is if you substitute “Starbucks” for “Hollywood,” you get a pretty apt description…

Originally posted here:

How ‘The World’s End’ is a Keen Commentary on Sequels, Remakes and Reboots